SAROBAR KASAJU
QUICK INTRO
Sr. Product Designer | Design Systems & Full-Lifecycle UI/UX
With 15+ years in digital product design, I bring a dual superpower to design teams: high-level design system architecture and hands-on, end-to-end product design execution. By day, I build, scale, and document complex design systems—working directly with engineering to keep components in tight sync with production code. At the same time, I’m in the trenches on daily product design work—handling everything from user research, wireframing, and user flows to high-fidelity UI, advanced animations, and dev handoff.
With 15+ years in digital product design, I bring a dual superpower to design teams: high-level design system architecture and hands-on, end-to-end product design execution. By day, I build, scale, and document complex design systems—working directly with engineering to keep components in tight sync with production code. At the same time, I’m in the trenches on daily product design work—handling everything from user research, wireframing, and user flows to high-fidelity UI, advanced animations, and dev handoff.
MY EXPERTISE
APP DESIGN
App design sits right at the intersection of my product, brand, and experience design expertise. I craft scalable, system-backed app interfaces that elevate brand identity and drive daily engagement across high-traffic mobile platforms.
WEB APPLICATIONS
Web applications are where structure meets user delight. I specialize in designing powerful, system-backed web platforms that make heavy data and intricate features feel seamless, modern, and engaging.
BRANDING
Branding is the heart of every great product experience. Drawing on years of experience crafting major brands, I build distinctive visual systems that connect with audiences, elevate brand presence, and scale seamlessly across every touchpoint.
MARKETING
Embedded with marketing teams as a visual designer, I transform campaign strategies into high-converting visual assets and cohesive brand experiences. With years of experience launching major marketing initiatives, I build compelling designs that capture attention and drive real business growth.
DESIGN SYSTEM
Lead the end-to-end strategy, growth, and maintenance of the global Component Library, standardizing UI patterns and documentation to scale design consistency across the entire company.